Video Game Trailers Outdoing Movie Trailers?

There's been stirrings amongst movie fans that movie trailers have become carbon copies of each other and frankly no longer engage audiences. With the exception of online "teasers" like the Christopher Nolan "Dark Knight" ones, they have had the same rhythm and even recycle the same songs (David Bowie's 'Rebel Rebel' for one).

Well along comes video game trailers. Most games have "cinematic" crews to animate the story sequeways between the actual gameplay. It seams these cinematic developers are moving a few steps ahead of actual movie makers. 2 amazing examples below: