Brian Eno, producer for some of U2's biggest albums and an incredible musician in his own right, has an Augment Reality app that works with the vinyl copy of his new album.
You point it at the record as it spins, and your phone will show you a whole new world on the record.
On top of his music career he is also an accomplished video artist, as he's done some installations around the world in some of the biggest galleries/museums, and occasional lectures. At times he's hinted his real passion is the movie image and it's potential.
Now if there was only a way for filmmakers to utilize this....
Hurry Up and Wait Link: http://goo.gl/Cz8r8X