Incase you're despairing over the Potato Salad extravaganza, here's a great Google Hangout with representatives from the three big Crowdfunding websites: Kickstarter, Indiegogo and the new kid on the block Seed & Spark.
It runs about an hour and each guest gives a run down on how their website works and the difference between the 3. Seed & Spark has one thing the others have, which is the option to accept "skills" as payment or a piece of equipment. So if you need a camera and someone will loan it, the value will be reduced from your funding goal.
I've only tried Indiegogo myself (at the time was the only one available in Canada), and I quickly learned that you need to have an idea that appeals to as many people as possible, and crowdfunding is not the means to an end it's just another avenue to market your project. I was trying to garner support for a documentary about cannibalistic serial killers, so it didn't exactly reel in the big bucks.
I've seen some filmmakers that have been campaigning for over half a decade to make one movie completely from crowdfunding. If you ask many producers, they'll tell you that's not worth the trouble. The effort you put into getting ALL your money from the audience is probably more work than traditional funding models.
So, check it out and see what you think.
Hurry Up and Wait Link: http://goo.gl/qR8gKR